Blog at Sarasota Marketing Clinic

A Place for Your Interaction and Collaborative Action.

Week 2: Branding and Positioning

Last week, we talked about understanding, selecting, and targeting your ideal market group. This week, we dove a bit deeper into Brand: Having begun to focus on a brand (again, relative to your target market), how do you position yourself? And, although it appears to...

Trends vs. Fads

The wisest of business people follow the trends. To use a surfer analogy, the real propellent is to catch the wave. Not after it has crested, or even in the middle of it; but to be perfectly positioned to take the full force of what it offers you, to drive you...

Larger Than Life

This is simply a post to give the lyrics to the song on our Registration page, Larger Than Life. When I first heard it, I thought it was so appropriate for what we're doing here. Indeed, for all of us, on any given day, "Here's your story, let's begin" One of my...

First post: Why we do what we do.

The other day, a friend inquired about what we do here. Surprisingly, normally a reserved person, I went off rattling a blue streak. I understood at that moment that this is a passion for me: to enable businesses to have far greater success than they are currently...