Week 2: Branding and Positioning

Last week, we talked about understanding, selecting, and targeting your ideal market group. This week, we dove a bit deeper into Brand: Having begun to focus on a brand (again, relative to your target market), how do you position yourself? And, although it appears to...

Trends vs. Fads

The wisest of businesses follow the trends. To use a surfer analogy, the real propellent is to catch the wave. Not after it has crested, nor even in the middle of it; but to be perfectly positioned to take the full force of what it offers you, to drive you forward....