Last week, we talked about understanding, selecting, and targeting your ideal market group. This week, we dove a bit deeper into Brand: Having begun to focus on a brand (again, relative to your target market), how do you position yourself? And, although it appears to be much easier of an exercise than it is, based on your attributes and strengths, what is your “elevator speech” — or more condensed yet, your brand mantra?
These two weeks alone will have gotten you amazingly far in the your ideal marketing plan of action. But what are your thoughts? Has this been beneficial to you? What impact will this have on your business? We’d love to hear your comments.